Tag Heuer is the leader in producing prestigious sports watches. The image of Tag Heuer is able to stand up to its competition all over the world. Timing on Tag Heuer has proven to be very precise in such sports such as Formula 1, skiing, and sailing. Tag Heuer has provided official timing services for a host of prestigious sporting events throughout the twentieth century - starting with all Olympic Games of the 1920's and continuing with Formula 1 automobile racing since 1969. Today the name is widely recognized as the world leader in Swiss sport watches and chronographs. Since 1860, the name has also been known for technological innovation in precision timepieces. So it's no surprise that the esteemed watch making house has provided official timing services for a host of prestigious sporting events from the Olympic Games in the 20s to competitive world of alpine skiing and Formula 1 racing in the 90s. Company founder Edouard Heuer's efforts toward sports watches and chronographs date back to 1860. Many sporting events including the Olympic Games, FIS Ski World Cup, and FIA Formula 1 World Championship have used TAG Heuer for official timing services.

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